PRIVACY & DATA USAGE POLICY

Effective Date: 10th May 2018

1. INTRODUCTION

Little Earthquake is committed to protecting your personal information (often referred to as personal data). It’s your information, it’s personal, and we respect that. It is very important for us that we can maintain the trust and confidence of those who interact with us.

This policy gives you detailed information about the types of personal data we collect, when and why we collect it, as well as how we handle it and keep it secure.

As part of our wider activity, Little Earthquake runs the East Meets West Network. This policy does not extend to those interacting with East Meets West. A separate privacy and data usage policy exists for that network.

If you have questions regarding your personal data and/or its use, please don’t hesitate to contact us using the details below. Depending on your enquiry, we may ask for you to prove your identity.

More information about Little Earthquake, including our contact details

Little Earthquake is known as the “data controller” of any personal data you share with us. A controller determines the purposes and means of processing personal data.

Little Earthquake is a company limited by guarantee incorporated in England and Wales (Company number 10168346).

Our correspondence address is:
Little Earthquake
Department of Drama and Theatre Arts
The Old Library (SOVAC)
998 Bristol Road
Selly Oak
Birmingham
B29 6LG

You can also email us at epicentre [at] little-earthquake [dot] com, or send us a message using the contact form on our website located at here.

2. DATA PROTECTION REGULATION

The General Data Protection Regulation (GDPR) applies in the UK and across the EU from May 2018. The regulation defines “personal data” as any information by which an individual can be identified. It goes on to state how that data should be handled. This policy also extends to personal data that is provided anonymously and/or is pseudonymised.

When we collect your personal data, GDPR requires that we:

  • Tell you who we are, why we are collecting the data, for how long we will hold the data, and who receives the data. This policy informs you of all these things;
  • Get clear consent from you before collecting the data and maintain a record of that consent;
  • Let you have access to the data we hold about you at your request, and allow you to take that data with you;
  • Have the ability to amend the data we hold about you at your request;
  • Have the ability to change the way we use your data at your request;
  • Have the ability to delete your data at your request (sometimes called ‘the right to be forgotten’);
  • Let you know if data breaches occur.

In addition, GDPR requires that your personal data shall be:

  • Processed lawfully, fairly and in a transparent manner;
  • Collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes. Further processing for archiving purposes in the public interest, scientific/historical research, or statistical purposes shall not be considered to be incompatible with the initial purposes;
  • Adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed;
  • Accurate and, where necessary, kept up to date. Every reasonable step must be taken to ensure that inaccurate personal data is rectified or erased without delay;
  • Kept in a form which permits identification of data subjects for no longer than necessary;
  • Processed in a manner that ensures appropriate security of personal data, including protection against unauthorised or unlawful processing, and against accidental loss, destruction or damage, using appropriate organisational and technical measures.

The data controller (in this case Little Earthquake) shall be responsible for, and be able to demonstrate, compliance with these principles.

For more information about GDPR, visit: www.eugdpr.org

3. WHEN AND HOW WE COLLECT YOUR PERSONAL DATA

Personal data we collect directly from you

Generally, we only collect your personal data when you choose to interact with us directly. At such times we may collect the data in a number of ways, including:

  • When you visit our website at www.little-earthquake.com;
  • When you interact with us on social media and other online platforms;
  • When you sign up to our mailing list to receive our regular newsletter, information and promotions about our work, and details about how you can support us;
  • When you send comments and messages to us via the contact forms on our website;
  • When you submit comments on our website blog posts;
  • When you purchase tickets for a Little Earthquake event and we are running the box office ourselves. This may be by using a third-party ticketing service such as Eventbrite;
  • When you contact us by email;
  • When you contact us by post;
  • When you speak to us over the telephone or communicate with us via text message;
  • When you apply for a position with Little Earthquake or send us unsolicited CVs;
  • When you apply to take part in one of our participatory activities;
  • When you enter competitions that we run;
  • When you fill out feedback forms about our work;
  • When you make financial or in-kind donations in support of our work;
  • When you attend one of our events or take part in a participatory activity and we are documenting it with photographs or by filming it.

Personal data we collect from third parties

As well as obtaining personal data directly from you, we may obtain information about you independently. Times when we do this include:

  • When you purchase tickets for a Little Earthquake event through a third-party venue/promoter via their online, telephone, app or in-person box office systems and they get your consent for you to be contacted by Little Earthquake;
  • When another organisation thinks that you will like our work and they get your consent for you to be contacted by Little Earthquake;
  • When we screen our database against recognised data hygiene files such as the National Change of Address file in order to rectify inaccurate data;
  • When we collect information found in places such as Companies House and information that has been published in other publicly available sources, including articles and newspapers;
  • When your personal settings or the privacy policies for the social media accounts and messaging services you use give us permission to access information from those accounts or services.

Within one month of your personal data being provided to us by a third party or collected from a publicly accessible source, we will contact you directly and tell you who shared it with us or from where we collected it. We will ask if you’re still happy for us to hold your personal data and if you aren’t, we will delete it securely with immediate effect.

4. THE TYPES OF PERSONAL DATA WE COLLECT

The types of personal data we collect are listed below. Although it is not compulsory for you to provide all of the information listed, we may not be able to provide you with the full range of services that we have to offer, should you choose not to do so.

Personal data that can be used to identify you specifically

This may include:

  • Prefix/preferred title;
  • First name and last name;
  • Email address;
  • Contact telephone number;
  • Contact address;
  • Delivery address;
  • Billing address;
  • Payment card details. Please note that Little Earthquake does not store any Credit Card or other payment information once a transaction has been completed;
  • Date of birth;
  • Age;
  • Your image, including photographs and film.

If you are a student, we may also collect:

  • Name of college/university;
  • Area of college/university;
  • Course name;
  • Course faculty;
  • Course level;
  • Course end date.

Online usage data (including cookies)

When you visit our website, interact with us on social media and other online platforms, or click on links that we have posted, there are certain industry standards we follow that collect specific types of anonymous and/or pseudonymised data about you. This data cannot be used to identify you personally.

When you interact with us online, we may obtain your automatically populated Internet Protocol Address (more commonly known as an IP Address). This is a unique number which allows a computer or device to browse the internet. Your IP Address gets linked to all online activity you carry out, and a log file records the websites you visit (including the individual pages on a website), the date, time and duration of your visit, the referring website (if provided), your Internet browser type and version, unique device identifiers and other diagnostic data.

IP Addresses, in and of themselves, do not collect, save or store any personally identifiable information about you and are only used for pseudonymised tracking. However, if you’re signed up with an Internet Service Provider (ISP) — which is the way most of us get our Internet service — then your ISP can easily link your IP Address with your contact information. We can’t access this information through your ISP, however.

On our website, we use cookies. A cookie is a piece of information in the form of a very small text file that is placed on your hard drive. This tracks, saves and stores information about your interactions and usage of the website. This allows us, through our website’s server, to personalise your experience (such as remembering that you’ve visited before and loading any preferences you’ve set) and to make the site run more efficiently. Cookies do not collect, save or store any personally identifiable information.

Our website also uses tracking software provided by Google Analytics that utilises these cookies in order to monitor website visitors so we can better understand how they use it. Again, the tracking software does not collect, save or store any personally identifiable information. You can read Google’s privacy policy here.

Our website might tell other websites to issue cookies on our behalf (or vice versa) if we use referral programs, sponsored links or adverts. Such cookies are only used for conversion and referral tracking and typically expire after 30 days, though some may take longer. Again, these cookies do not collect, save or store any personally identifiable information.

Beyond the use of cookies specifically used for referral programs, sponsored links or adverts, we cannot be responsible for any personal data that third parties may gain about you when visiting their websites. We advise you to read the privacy policy for each website you visit.

Where applicable our website uses a cookie control system. This enables you to allow or disallow the use of cookies on your computer/device during your first visit to the website. Blocking cookies may impact the personalised experience and speed you get when accessing the website. You are advised that if you wish to deny the use of cookies, you should also take the necessary steps within your web browser’s security settings to block all cookies.

Our website and the social media platforms we use may include social sharing buttons which help users to share publicly accessible web content directly from one website/platform to other websites/platforms. This means that any information you post publicly could subsequently be shared by other users in other places on the Internet. Users who click on social sharing buttons should be aware that the social media platform linked to the share button may track your share request through your social media account.

Our website and social media accounts may shorten lengthy web addresses (and this is often done automatically by social networks). Services that shorten web addresses (such as bit.ly) may track the use of these shortened links and collect anonymous and pseudonymised data. This data includes the IP Address and physical location of devices accessing the shortened link, the time and date of each access, the referring websites or services, and information about the link being shared on other third-party services such as Twitter and Facebook.

In order to show you targeted advertising on social media and other third-party websites you use, we may share your pseudonymised data with third-party advertisers such as Facebook and Google. Only pseudonymised personal data and no personally identifiable information is shared during this process.

Monitoring forms and anonymous data

If you are applying for a position with Little Earthquake, applying to take part in one of our participatory activities, or attending one of our events, we may also ask you to complete an anonymous monitoring form. Completing an anonymous monitoring form isn’t compulsory and there will also be ‘prefer not to disclose’ options on the form. Your monitoring form will be detached immediately from any other information that could identify you specifically (such as your name and contact information) as soon as we receive it.

The information you provide on an anonymous monitoring form will not be used in any decision-making process in the case of recruitment and participation selection. We will ensure that no applicant receives less favourable treatment either directly or indirectly, on the grounds of age, race, disability, gender, marital status, class, religion or faith, sexual orientation or social-economic background. The information you provide will enable us to develop appropriate policies and strategies in respect of diversity and equal opportunities.

Through the anonymous monitoring form, we may collect information on:

  • How you would describe your gender;
  • Your age;
  • Your marital or civil partnership status;
  • How you would describe your sexual orientation;
  • Your nationality;
  • How you would describe your disability (as defined by the Disability Discrimination Act);
  • How you would describe your ethnic origin;
  • How you would describe your religion or belief;
  • Your average income.

References

If we are considering employing you in any capacity, we may solicit a reference about you from the referees you nominate on your application form.

Disclosure and Barring Service (DBS) checks

A DBS check helps employers make safer recruitment decisions and prevents unsuitable people from working with vulnerable groups, including young people. For more information, visit the government’s DBS information page here.

If Little Earthquake offers you work, there are certain roles for which we would be legally obliged to run a DBS check about you. If you hold a current DBS certificate, we will ask to see it and will record the certificate number, along with your current name, address and date of birth. We will never take a photocopy or photograph of your certificate.

Young people’s privacy

Parent or guardian consent must be provided when we collect personal data from anyone under the age of 16. We do not knowingly collect personal data from anyone under the age of 13.

An exception to this is when we are working on a specific project involving young people and we need to collect and store data in order to carry out the project. In such circumstances each young person’s parent or guardian will be informed of the data we need and the purposes for collecting it, before we ask for clear consent on behalf of the young person. Due care is given to the security of the young person’s data and it is immediately and securely deleted on the completion of the project.

Parent or guardian consent will also be required for us to use photographs of a young person in the documentation of our work. We will never publish a photograph of a young person which is captioned with their name.

If you are a parent or guardian of someone under the age of 16 and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from a young person without verification of parental/guardian consent, we take immediate steps to delete that data securely.

5. WHY WE COLLECT YOUR PERSONAL DATA AND HOW WE USE IT

It is necessary for us to collect personal data in order for us to fulfil important aspects of our day-to-day business and to provide the particular services you’ve requested in a personalised and conscientious manner.

More specifically, where we have your clear consent, we collect your personal data so that we can:

  • Send you information and promotions about our work, including our regular newsletters;
  • Send you details about the ways you can support us, including through financial and in-kind donations;
  • Send you patron care and support notifications, including order confirmations, reminders of upcoming events you’ve booked for, or letting you know about event changes that may affect your experience;
  • Reply to your direct correspondence, including comments on blog posts, social media platforms and feedback forms;
  • Administrate and facilitate any special requirements you may have when interacting with us;
  • Fulfil your ticket requests, including delivery;
  • Fulfil your donation requests;
  • Process payments from you. Please note that Little Earthquake does not store any Credit Card or other payment information once a transaction has been completed;
  • Process payments to you, including invoices, refunds and donations;
  • Monitor and analyse how you interact with us in person and online so we can understand our audiences’ needs better, and increase the quality, reach and impact of our work;
  • Administrate recruitment processes for both employment and participatory activities;
  • Use the information you provide to develop appropriate policies and strategies in respect of diversity and equal opportunities;
  • Run competitions, inform you about the competition results and administrate prize giving;
  • Contact you to let you know if third parties shared your personal data with us and to check that you’re still happy for us to hold it. You will always have given clear consent to the third party sharing your details with us, but we want to make sure you’re still happy for that to happen;
  • Share your details with other specific third parties if you have given us clear consent to do so. These third parties will contact you to let you know how they collected your personal data and to check that you’re still happy for them to hold it. You will always be able to opt out of their communications by contacting them directly;
  • Document our work through photographs and film, and use this documentation to evaluate, promote and market our work.

Where we have justifiable reason (including a legal obligation and legitimate interest), we may use your personal data to:

  • Contact you if you are the parent or guardian of a young person taking part in one of our projects in order to tell you about what the work entails and to get clear consent from you for your child to take part;
  • Solicit references about you from your nominated referees if we are considering employing you in any capacity;
  • Run a DBS check about you if we are employing you to work with vulnerable groups, including young people;
  • Keep our database accurate and relevant. This may include merging your personal data if it has been collected at different places and times, removing duplicate information, and checking against public records such as the National Change of Address file;
  • Undertake consumer research. We may contact you to ask you to participate either online, by telephone, or in person. You are under no obligation to participate in this research and should you provide any further personal data, we will inform you about how this data will be used;
  • Classifying our patrons into groups or segments, using personal data you have provided and publicly available information. These segments help us to understand our patrons better and ensure we’re sending relevant messages to each group;
  • Learn about your interests and preferences so that we can contact you with information that is relevant to you, including our marketing communications and adverts. This may involve using your details to show you targeted advertising on social media and other third-party websites you use. Only pseudonymised personal data, and no personally identifiable information is shared during this process. Please see the ‘when and how we collect your personal data’ section for more information.
  • Measure and understand how our audiences respond to a variety of marketing activity so we can ensure it remains effective, well-targeted, and relevant;
  • Help us run the test version of our website that we use internally to pilot new features and ensure the smooth running of our online services;
  • Detect and reduce fraud and credit risk.

6. SHARING YOUR PERSONAL DATA WITH THIRD PARTIES

Marketing purposes

We will never share, sell, rent or trade your personal information to any third parties for marketing purposes without your prior consent.

There may be times when we ask for your clear consent to share personal information with specific third parties who have collaborated with us or whose work we think you will like. These third parties will contact you to let you know how they collected your personal data and to check that you’re still happy for them to hold it. You will always be able to opt out of their communications by contacting them directly.

In order to show you targeted advertising on social media and other third-party websites you use, we may share your pseudonymised personal data with third-party advertisers. No personally identifiable information is shared during this process. Please see the ‘when and how we collect your personal data’ section for more information.

Data processors

Some of our third-party service providers may have access to your personal data in order to facilitate or perform services on our behalf. Good examples of this are payment and mailing list processing.

These service providers are often referred to as “data processors” as they are responsible for processing personal data on behalf of a data controller (in this case Little Earthquake). Sometimes it is necessary to provide these data processors with personal data that can identify you personally. All of the data processors we use have policies stating that they will not use your personal data for anything other than the clearly defined purpose relating to the service they are providing for us.

The data processors we use that we share this information with are:

  • Bluehost: they host our website servers and domain names (read their privacy policy here)
  • Mailchimp: they process our mailing list data and help us build our newsletters (read their privacy policy here)
  • Eventbrite: when box office facilities aren’t provided by a venue we are visiting, we use Eventbrite to run box office for our events (read their privacy policy here)
  • Quickbooks: we use Quickbooks to manage our financial obligations and payroll (read their privacy policy here)

If we run a competition, we sometimes use a third party to administrate it. In order for them to do so, we will need to share with them the personal data you provide. We will make this clear at the point when you choose to enter the competition.

The other data processors we use have access to anonymous and pseudonymised personal data only. This includes data processors who help us to analyse how our website and social media profiles are used, and to serve targeted advertisements. No personally identifiable information is shared during this process. Please see the ‘when and how we collect your personal data’ section for more information.

Legal obligations

There may be times when we are legally obliged to share your personal data. Such circumstances include:

  • If required to do so by the ‘know your donor’ principles under charity law;
  • Via a court order;
  • When requested by the police or a regulatory or government authority investigating illegal activities;
  • To protect and defend the rights (including against legal liability) or property of Little Earthquake;
  • To prevent or investigate possible wrongdoing in connection with our services;
  • To protect the personal safety of users of our services or the public

7. HOW WE HANDLE AND PROTECT YOUR DATA

We strive to handle all of your personal data in an honest, transparent and conscientious manner. We are also committed to protecting your personal data from improper use.

Data security

We ensure that appropriate organisational and technical measures are taken against unauthorised or unlawful processing of your personal data, and against accidental loss, destruction or damage.

This means that we have taken the time to implement the right physical and technical security, and have designed and organised our data security policies and procedures according to the nature of the personal data we hold and the harm that may result from a security breach.

We are clear about who is responsible for ensuring data security in our organisation and we back this up with staff training.

We are ready to respond to any breach of security swiftly and effectively.

How long we hold your data

We will review the personal data we hold on a regular basis and will only keep information for as long as is reasonably necessary for the purposes set out in this policy and to fulfil our legal obligations. The retention period of your personal data will vary according to the purpose for which the data has been collected.

When your personal data is no longer required it will be securely deleted. As soon as we become aware that any personal data is out-of-date and inaccurate, we will rectify or securely delete it.

If you ask us to stop sending direct marketing communications to you, we will keep the minimum amount of information (such as your name, address or email address) to ensure we adhere with such requests.

Transferring your data

The personal data you provide to us may be transferred to countries outside the European Economic Area (EEA). By way of example, this may happen if any of the computer servers used to host Little Earthquake’s website are located in a country outside of the EEA. If we transfer your personal information outside of the EEA in this way, we will take all reasonably necessary steps to ensure that your data is treated securely and in accordance with this policy.

Web links and external sites

Little Earthquake is not responsible for the privacy policies, notices, practices or content of other organisations or websites, even if those websites are accessed using links or other prompts from Little Earthquake (including on our website and social media profiles). Although we only look to include quality, safe and relevant external links, we cannot be held liable for any damages, loss or implications caused by clicking on those links. We advise you to take all necessary precautions before clicking on any external links as you do so at your own risk.

Please remember that when you click on any external links, you’re moving onto another site where their terms, conditions and policies will apply and which will differ from ours. You should read the privacy policy and other relevant notices of any websites you visit.

Publicly posted information, including social media posts

When interacting with us online (either on our website or through external social media platforms), users are also advised to do so with due care and caution in regard to their own personal privacy. The information you voluntarily post online is published publicly and you should be aware of the fact that publishing personally identifiable information on the Internet potentially puts you at a higher risk of identity theft. You can find more information about identity theft here: www.identitytheft.org.uk.

While we take technical steps to prevent the automated harvesting of email addresses, we cannot guard against manual collection by third parties of these email addresses or any other information you publish.

Our website and the social media platforms we use may include social sharing buttons which help users to share publicly accessible web content directly from one website/platform to other websites/platforms. This means that any information you post publicly could subsequently be shared by other users in other places on the Internet.

Little Earthquake encourages users wishing to discuss sensitive details to contact us through primary communication channels such as by telephone, email or contact forms rather than through publicly visible posts.

Interaction through external social media platforms on which Little Earthquake participates are subject to the terms and conditions as well as the privacy policies held with each social media platform respectively. You are advised to read the privacy policies and other relevant notices for these platforms.

Risk of data breach

While we strive to use commercially acceptable means to protect your personal data, no data transmission over the Internet or method of storage is 100% secure. We therefore cannot guarantee the security of any personal data which you disclose to us and so wish to draw your attention to the fact that you do so at your own risk.

In the extremely unlikely event of a data breach, we will attempt to notify all users immediately, outline the nature of the breach, the risks that the breach poses, and the precautions we have taken.

8. YOUR CHOICES

At any time you have the right to:

  • Ask to see the personal data we hold about you, and to take that data with you;
  • Ask to amend the data we hold about you;
  • Ask us to change how we use your personal data, including for marketing purposes;
  • Ask us to delete the personal data we hold about you.

To do so, please send a description of what you would like us to do with your personal data, together with proof of your identity, to the attention of Gareth Nicholls (Little Earthquake’s Co-Director) by email: epicentre [at] little-earthquake [dot] com

Every email we send to you will include details on how to change your email communication preferences or unsubscribe from future email communications.

You can instruct your browser to block all cookies or to indicate when a cookie is being sent. Blocking cookies may impact the personalised experience and speed you get when accessing our website.

If you are attending an event or taking part in a participatory activity which we are photographing or filming for documentation purposes, we will display signs telling you that this is happening. You have the right not to appear in any photographs or footage we capture and we have systems in place to respect that. The event signage will tell you who to speak to if you don’t want to appear in our documentation.

Should you wish to do so, you have the right to lodge a complaint with The Information Commissioner’s Office. Contact them via their website: www.ico.org.uk

9. UPDATES TO THIS POLICY & FURTHER INFORMATION

This privacy and data usage policy was updated on 10th May 2018. It may be updated in the future to take into account changes at Little Earthquake and the services we provide, or to reflect changes to regulation or legislation.

Updates to this policy will be posted on this page — please check back from time to time. Whenever we update the policy, we will also update the “effective date” at the top. We may also inform you of any changes where we hold an appropriate email address for you and/or display a prominent notice on our website prior to the change becoming effective.

Further information on data protection regulations and laws can be found on the following websites:
The Information Commissioner’s Office: www.ico.org.uk
The General Data Protection Regulation: www.eugdpr.org
The Fundraising Regulator: www.fundraisingregulator.org.uk